Slip, also known as XBox "Slip" or Master Your Environment was a short film released by Microsoft to advertise three new Japanese titles for the XBox 360 which starred free runner Chase Armitage. The advertising campaign was shown across many major gaming websites in mid-2007.
The film was set in Bloomsbury’s Brunswick Centre and London’s South Bank. The spot begins with a frame used in a previous print campaign. Chase provides the voiceover, talking about the point at which he slips, losing a sense of where his body is, finally mastering his environment.
The games went on to sell 446% against planned targets in the first campaign month, and XBox attributes this to the impact of the "Master Your Environment" campaign.
- Rain (Zombie), Tenchu Z (Ninja stealth), and Project Sylpheed (space simulation)
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- "XBox Slip Master Your Environment". Theinspirationroom.com
- "Xbox Slip". Akqa.com